Hello! I noticed this morning that the re-direct I set up from this page to my new blog isn’t working on all browsers. If you’re wondering why I haven’t posted on here for a while, it’s because my blog has a new home! Please head over to my new page to catch up on what we’ve been up to. See you there!
Did you catch my post last week about The Great Ditto Re-brand? I tell you, as someone who brands other people’s businesses for a living it has completely staggered me how overwhelming it is to work on your own business.
At our team meeting today, we discussed the check list of tasks that need to be finished before we launch. In preparation for our meeting, I’d jotted down a quick list of about 5 tasks: complete the domain mapping for our new website, update our social media profiles, send our new stationery to print, create our new posters and outdoor signs, update our invoices. That list quickly doubled in size – and I was reminded how valuable our service is to clients, as I wished I had somebody objective on side to co-ordinate all of this, as we do for the brands we work on.
We’re a whisker away from getting ready to launch now, and the focus is on the finishing touches which will make sure we create the right impression with our new branding. And, of course, it’s about SO much more than creating a logo and putting the website live (my current task is finding the perfect ribbon to tie up our packages that get sent to our clients), with all the little details making the difference.
I’d originally planned to chronicle our rebrand through the blog, but instead I’m looking forward to sharing our story with you on the new blog which will be live in the next couple of days. For now, follow the story on Twitter and keep your eyes peeled for more news!
Having spent all of last year working on making other peoples’ businesses look irresistable, we’ve decided to take a long hard look in the mirror and evaluate our own brand. For the last couple of months, we’ve been working behind the scenes to give Ditto the look it deserves.
This is not going to be easy.
I don’t have to tell you that trying to do work for yourself is the hardest work to do. You’re your own worst critic, you’re never happy, and you’re very easily distracted when someone waves a cheque at you and asks you to do paid-for work instead of focussing on your own project.
But it’s time for the next phase for Ditto.
Over the last few months, we’ve gained real traction as a respected branding agency, and it’s high time that our own brand got an overhaul to reflect our new direction. This is a simple fact of business: passions change, businesses evolve and you find yourself needing to reposition your place in the market.
It’ll be a test of our processes, and our endurance
Part of me is giddy with excitement at the prospect of a fresh new look, which sends out all the right messages. And part of me is nervous of leaving behind an identity which we feel comfortable in – even if it has become a little restrictive. I’m starting to identify with how our clients feel when they come to us. This is scary stuff!
Will you join us for the journey?
Transparency is something we hold dear at Ditto. We’re always honest, always upfront, and never hide anything from you. So while I can’t promise that my blog posts over the coming weeks will be the most polished material you’ll ever see from me, I feel that it’s only fitting that we lay ourselves bare and share the journey with you. I want you to understand why we’re making changes, and I’d definitely love to have your support along the way.
So, buckle up: you’re in for a bit of a ride.