I admit it. I’m a people-pleaser.
Or at least, I used to be. I’d say yes to things I didn’t want to do. Fret about winning over people I didn’t particularly like. I wanted EVERYONE to like me, and love our business.
Thing is, that’s just not realistic, is it? You simply can’t be best friends with everyone. You can’t please everyone. Take it from me, trying to do so is exhausting, and totally unfulfilling. You end up being a very diluted version of your true personality. A bit nothing. A bit vanilla.
Those of you who have been with me for a while will probably have noticed a bit of a change in the air on this blog lately. I’m blogging more confidently, sharing much more of our work and talking about the things that we’re really great at. I’m no longer writing about the things I feel that I ought to, just the things we love. It’s totally liberating. My blog stats are totally off the chart, and I’ve never had so much interaction on social media which tells me I’ve definitely done the right thing.
The same is true in the business – we’ve given every aspect of the business a rigorous shake-up, and injected our personality wherever we can; even our terms of business are written with a sense of fun. It’s certainly a risk; I know that some people will run a mile and be utterly turned off by our approach. But that’s ok, because the people I really want to work with LOVE it.
The point I’m getting to is that it takes bravery and confidence to be distinctive with your brand personality. Some won’t like it, and that can hurt. But if you go for it and communicate your personality with flair and confidence, you’ll attract people who are the most rewarding clients in the world to work with.
Go out there and be the best version of you that you can be. Go on – be distinctive!