Ahhh, Pinterest. I could lose hours on there, and I’m really not exaggerating. I love it as I’m such a visual person, so the very idea of Pinterest being an online mood board containing all sorts of beautiful things appeals to the magpie in me. Aside from being a place where you can find gorgeous photography, recipes, fashion influences and design ideas, more and more bloggers are using Pinterest as a platform to promote their blog, and this means that there’s some excellent tutorial-style content to be had, too.
I do love an inspirational quote dressed up as a typographic print, and this week, this beauty caught my eye. As well as being lovely to look at, it provides a brilliant reminder that to succeed in business you don’t necessarily have to have the biggest team or the largest office – just the best people around you.
Image credit: Image found on Pinterest
Ben from Altitude called us having received a recommendation from one of our other clients. The brief was pretty simple (although urgent – we had an incredibly tight turnaround to work within!) – we needed to produce a brochure for his events company. They run all sorts of ridiculously cool events with inflatables, archery, climbing walls and a raft of other activities available. We needed to cram as much as possible in to the brochure without the design looking cramped. I’m really pleased to share the finished design with you…
In an age where our inboxes are chokka with spam and even our social media feeds are rammed with sales guff, it’s a real treat to receive something lovely in the post. This mailer from White Stuff is a truly lovely example.
Why it works
It’s personalised. It’s not just a random flyer – they know who I am
It’s time sensitive. Not so far away that I might put it to one side and forget all about it, the flyer relates to an offer that’s happening this week, so it’ll stay fresh in my mind.
It’s useful. Check out the cute little plant tags! I’ll probably keep the flyer for those alone, meaning that White Stuff will stay in my mind for longer. Genius!
It’s exclusive. I’m only getting this discount because I signed up to a mailing list, which gives me a reason to be excited about receiving a mailing from them (not to mention a good reason for handing over my address in the first place). And of course it makes me feel a bit special, knowing that not everyone is benefiting from this offer.
It has a clear call to action. It’s straight to the point and doesn’t waffle – I know exactly where I need to go and what I need to do to benefit from the discount.
Direct mail is definitely on the up – have you factored a direct mail campaign into your marketing plan for this year?