Category Archives: Ditto News

Speaking Event: How to use Colour Psychology to help you sell

Using colour psychology to help you sell, talk by Hannah Griffin of Ditto Creative

After speaking at two events in September, I’m delighted to be speaking again in November. This time I’ll be talking about how to use Colour Psychology in your business to help you sell. I absolutely love this subject, so I’m very much looking forward to it!

What’s colour psychology?

Colour psychology is all to do with the way in which different colours affect our mood, behaviour and emotions. It’s one of the most powerful elements of our branding process that influences the way your business is perceived. When you consider that colour and design is the language of your business (and that most people will form their perception of your business based on colour alone, and in three seconds flat), you’ll realise how crucial it is to use colour to your advantage. By carefully choosing colours that reinforce your values, you’ll send out exactly the right message and appeal to the right people.

Ever struggled to choose the right colours for your business?

Many of our clients struggle to pick the right colours on their own. They end up settling on a shade simply because they like it, or because it’s different from their competitors. Our process goes miles beyond that, tapping into the colours that reinforce your message. At my talk in November, I’ll show you how to profile your business to identity your season personality, and from there you’ll discover the types of colours you should be using.

Interested?

The event is between 12 – 2pm on 10th November at the Royal Oak in Sevenoaks, Kent, and is run by the Athena networking group. I’m afraid it’s a ladies only event, but if you’re interested in finding out more or would like to enquire about having me speak at one of your events, I’d love to hear from you. Drop me a line at hannah@ditto.uk.com and let’s see where it takes us!

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Speaking event with Zoe Ashfield from The Zed Music Cafe: the photos!

Hannah Griffin of Ditto Creative and Zoe Ashfield of The Zed Music Cafe

How time flies! It feels like ages ago, but it was only the 26th September that Zoe Ashfield and I hauled ourselves up extra-early (I’m not a fan of early mornings!) to speak at the Breakfast Friends event at the Kings Head in Bessels Green, Sevenoaks. We had a great time and were met with a wave of positivity around Zoe’s business, The Zed Music Cafe, which is set to open very soon. Here’s some photos from the day, kindly supplied by Russell Harper Photography.

Breakfast Friends, Kings Head

Hannah Griffin of Ditto Creative and Zoe Ashfield of The Zed Music Cafe

Breakfast Friends, Kings Head

Hannah Griffin of Ditto Creative and Zoe Ashfield of The Zed Music Cafe

If you’d like to catch me speaking about branding, my next event is in November. I’ll be speaking to the Athena group in Sevenoaks about Colour Psychology, which promises to be lots of fun! It’s a ladies-only event (sorry boys!). Be great to see you there if you can come.

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Speaking event: 26th September, Sevenoaks

The Zed Music Cafe, Sevenoaks. Brand styling by Ditto Creative

September’s a busy month – as well as speaking at an Athena event on the 24th September, I’ll be joining Zoe Ashfield at the Breakfast Friends meeting on 26th September to talk about our approach to branding The Zed Music Cafe.

We’ll be sharing the story of the brand so far: how we used design to communicate powerfully and create an instinctive identity, and our approach to encapsulating brand personality through the brand styling. Zoe will also be talking about her journey as a young entrepreneur, embarking on her first business venture while still at university. Zoe is an engaging and passionate business woman who is working tirelessly to achieve her vision – she’s ambitious, focussed and incredibly inspirational. She’s an absolute pleasure to work with, so I’m delighted to have been asked to join her in talking about her brand.

If you can join us on the 26th, we’d love to see you! It’s an early start, but it’ll be well worth it. You can book at breakfastfriends.com.

See you there!

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