Category Archives: Ditto News

Take Five Minutes: How to plan your marketing for your best year ever

Focus your marketing - Tips by Ditto

Silly season is peeking around the corner, and our attention is turning to Christmas shopping, ordering the turkey and winding down on work in preparation for the Christmas break.

But that’s no excuse to take your foot off the accelerator.

Putting some time aside now to consider what you want to achieve in 2015 will pay off big time come January. And to help get you started, I’ve got some great tips to get you ahead of the game.

Jot down your goals for next year. Be as specific as you can – do you want to launch a new service, hire more staff, or increase your margins? Whatever it is you have planned, commit it to paper so you have something to focus your mind.

Set aside a budget. So many businesses find it utterly terrifying to commit a proper budget to marketing. But the simple fact is that you have to invest to grow, so the crucial thing is to ensure you spend in the right direction to get maximum return on your investment. Your accountant or bookkeeper will be able to help you put together a budget that works for your business.

Think big. If nothing stood in your way, how would you reach your customers and get heard? Grab a big sheet of paper and brainstorm as many ideas as you can. They don’t have to be realistic or practical at this stage – allow your mind to flow freely and scribble down whatever comes to mind. If you have a team, get them involved to bounce ideas around – the more, the merrier! The more ideas you have on your page, the better placed you’ll be to curate your thoughts into actions which are relevant, easy to implement and work within your budget.

Check in with your customers. How’s business going for them? How can you make their lives easier next year? What challenges are they facing? The better you understand what motivates your clients, the better placed you’ll be to create a marketing message that resonates with them and encourages them to buy.

Evaluate your brand. Does it support where you’re heading? We speak to loads of business owners whose businesses have evolved and outgrown their current identity. If that’s the case then fix it pronto; your branding should set you on a path or growth, not hold you back.

Make a plan. How, precisely, are you going to achieve your goals? Writing a plan now (I recommend thinking month by month, and focussing attention on seasonal activities such as exhibitions or events) avoids those panicked marketing campaigns that are rushed together in response to a period of poor sales. It’ll ensure you stay on track, and help you make the best possible use of your budget.

And if you need a hand…

We have a very limited number of slots available for new projects this year. We want to fill those slots with projects for business who want to communicate with heart and hustle, so to incentivise you into action we’re offering very special rates to those who fit the bill. Tell us what you’re up to and let’s see what I can do to tempt you! Email me at hannah@ditto.uk.com and let’s book a time to chat.

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Filed under Business Tips, Ditto News, Thinking Big

Thinking of updating your logo next year?

Logo design and brand stying by Ditto Creative, Kent

Are you thinking of updating your logo or branding next year?

Before the rush of Christmas gets underway, take a couple of minutes to consider where you’d like to take your business next year. And then take a look at your existing branding. Is it up to the challenge, or does it need some love?

We have just five slots for branding projects left this year, and we want to fill them with projects for ambitious business owners who want an honest, authentic brand with heaps of personality. If your project fits the bill, we have some fantastic incentives to tempt you to commit to action.

Why is this great news for you?

1. Considering your brand now means you’ll enter 2015 with a good head-start on your competitors

2. You’ll gain confidence, focus and a beautiful, distinctive brand identity which will have prospects beating a path to your door

3. We have extra special rates available for the right projects if you commit before the new year (I can’t make it more tempting than that!)

If you’re considering a rebrand or a marketing overhaul (think websites, newsletters, logos and brochures), please email me at hannah@ditto.uk.com and let’s book a time to talk. Tell me about what you’ve got planned and I’ll see how I can incentivise you to take action.

It’s win-win – you’ll save money and get ahead for the new year.

So what do you reckon – are you interested?

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Filed under Brand Styling, Ditto News, Powerful Branding

Speaking Event: How to use Colour Psychology to help you sell

Using colour psychology to help you sell, talk by Hannah Griffin of Ditto Creative

After speaking at two events in September, I’m delighted to be speaking again in November. This time I’ll be talking about how to use Colour Psychology in your business to help you sell. I absolutely love this subject, so I’m very much looking forward to it!

What’s colour psychology?

Colour psychology is all to do with the way in which different colours affect our mood, behaviour and emotions. It’s one of the most powerful elements of our branding process that influences the way your business is perceived. When you consider that colour and design is the language of your business (and that most people will form their perception of your business based on colour alone, and in three seconds flat), you’ll realise how crucial it is to use colour to your advantage. By carefully choosing colours that reinforce your values, you’ll send out exactly the right message and appeal to the right people.

Ever struggled to choose the right colours for your business?

Many of our clients struggle to pick the right colours on their own. They end up settling on a shade simply because they like it, or because it’s different from their competitors. Our process goes miles beyond that, tapping into the colours that reinforce your message. At my talk in November, I’ll show you how to profile your business to identity your season personality, and from there you’ll discover the types of colours you should be using.

Interested?

The event is between 12 – 2pm on 10th November at the Royal Oak in Sevenoaks, Kent, and is run by the Athena networking group. I’m afraid it’s a ladies only event, but if you’re interested in finding out more or would like to enquire about having me speak at one of your events, I’d love to hear from you. Drop me a line at hannah@ditto.uk.com and let’s see where it takes us!

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Filed under Colour Psychology, Ditto News