Category Archives: PR

by | August 8, 2012 · 11:59 am

Branding & Social Media Workshop, 25th October in Tunbridge Wells

Our next branding and social media workshop is just around the corner! Run by me and Katie King, our resident PR and Social Media guru, we’ll lead you through the world of branding for small businesses, and teach you how to use social media as a powerful platform for your business.The day will be hands-on and interactive (expect to be worked hard!), but we can guarantee that you’ll walk away armed with tonnes of new knowledge to apply to your marketing. The vast majority of our guests score our workshops 10/10 for content, value and presentation.

How will I benefit?

For most businesses, competing in an ever-crowded marketplace is tough. We’ll help you pinpoint your niche in the market – that sweet spot which matters to your customers – and how to package that up into an engaging and compelling identity. This isn’t just about creating a pretty logo (although we’ll touch on the fundamentals of your visual identity too), it’s about understanding what you want to be known for, what your core values are and where you want your business to be in 5 years’ time – and being given the confidence to make your vision a reality. We’ll examine how you can gain equity in your brand and how to educate your clients thet you’re worth paying for. Working through a hands-on workbook, you’ll be encouraged to think big about the future of your business, and put pen to paper by committing to the values you want to be known for.

We’ll then move on to de-bunking the social media revolution, and give you the know-how you need to exploit social media to actually generate sales. We’ll discuss the importance of aligning social media with your wider marketing strategy, and explore the ways you can create compelling content to help you engage and interact with your target audiences. We’ll also equip you with the social media monitoring and listening tools that are available to measure the impact of your activity. You’ll leave with a clear understanding of how to exploit Twitter, LinkedIn, Facebook, YouTube and blogging for business, armed with plenty of advice on how to win fans and followers.

About the speakers

Hannah Griffin, Ditto

Passionate about creating business-building brands, Hannah is absolutely dedicated to getting under the skin of her clients to understand what makes their businesses tick, transforming the vaguest of ideas into stunning brand identities which are tailored to the specific goals of each individual client. Aside from her popular blog, Hannah writes a monthly marketing column for local press, and is proud to have reached the finals in the 2011 West Kent Business Excellence Awards.

Katie King, Zoodikers

Katie is a recognised expert in the PR and social media arena. With a career spanning 22 years, she’s advised some of the world’s leading brands. Katie was a director at leading tech agency, Text 100 Ltd, and co-founded her own PR agency in 2002. Katie is an enthusiastic and passionate trainer, and regularly speaks at regional events and seminars. She is also a trainer at The Social Media Academy, where she has trained journalists and other agencies as well as SMEs and corporates. Katie has a regular slot on BBC Radio Kent as their social media expert.

I’m sold! How do I book?

Held at the Royal Wells Hotel in Tunbridge Wells, the workshop costs £199 plus VAT to attend, including lunch, refreshments, your Branding for Growth workbook and all slides from the day, jam-packed with notes, reference points and tips. To make sure you get the very best from the workshop, we’re keeping our courses limited to small groups – so they fill up fast! To reserve your place, please email studio@ditto.uk.com or call 01732 456944.

‘Thank you so much for the smooth, effective and expert delivery of course content I’ve been dreading getting my head around and could not put off any longer! The course was intelligently crafted to cover a lot of areas in a relative short amount of time and the follow up notes were excellent! A must for all those ‘social media’ shy out there!’

Catherine Hill, Catherine Hill Photography

‘Your brand awareness workshop was superb.  Getting us to get involved and write down what we think our business offers, who our customers are, our long term goals etc and then discussing was excellent as I really feel like it all went in.  I thoroughly enjoyed the workshop and you made it so much more interesting than just sitting and listening. I love Hannah and Katie’s relaxed, friendly and informative attitudes’

Laura Gilmour, Synapse

So, will you join us?

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Filed under Find Your Voice, Powerful Branding, PR, Workshops

by | May 24, 2012 · 11:51 am

Twitter: A Real Tweet for Business

This guest post was kindly contributed by Katie King, MD of Zoodikers PR. Zoodikers and Ditto work closely to roll out brand strategy through PR and social media communication, helping brands find a platform for growth and attract the right customers. Katie regularly trains and speaks about PR, and has a slot on BBC Radio Kent. Read more of Katie’s tips on her own blog, Unblinkered

Through the evolution of technology, the way in which businesses communicate with their customers has consequently had to change also.  Access to smart phone technology means consumers are now able to find out about anything, practically anywhere, at any time.  Furthermore, the explosion of social media has led to consumers spending more time online, proactively seeking information and discussing products and services with others.  In short, greater consumer sophistication and fragmentation of society continues to have a diminishing effect on the impact of traditional marketing communications.  The playing field has indeed changed.

To stay relevant to your customer this change must be embraced.  Whereas businesses before primarily went about forcibly bombarding messages to consumers via advertising, they must now adapt to the social media way of doing things – by actively encouraging, participating in and managing discussions with their customers online.

Capable of doing this, Twitter is, if used correctly, a powerful marketing communications tool available to any business.  Communicating with users publicly offers the following marketing opportunities to businesses:

  • Brand building and personification
  • Relationship marketing
  • Customer service and support
  • PR tool to facilitate relationships with the media, journalists, bloggers, opinion leaders
  • Promoting other business content such as blogs, video, podcasts posted elsewhere
  • Stimulating interest surrounding activities
  • Measurement and tracking of discussions regarding brand, product, service
  • Generating sales leads
Below are some guidelines which any business should keep in mind when using Twitter.

10 Top Tips for Business Tweeting

    1. Keep it in perspective.  Thinking about the perspective from which tweets are written will, or ideally should, determine the type of account that is used.  Business accounts should focus on keeping users informed of products and services, events, press coverage, relevant news and provide customer service and support information.
    2. Brand/ personalise your account.  The company’s brand name and logo should be used for the Twitter handle (username) and avatar for obvious reasons.  Just as you would for your products and services, your Twitter account represents your company online therefore branding of the account is essential.  This should include changing the twitter background image of the page, and completing all fields in the profile page with company information such as the company website URL, and a bio (limited to 160 characters) of the company, its products, services, slogan and so on.
    3. To tweet or not to tweet?  What to tweet about varies greatly, and as already mentioned the type of account or ‘persona’ you have setup should be reflected in the messages.  Most tweets are that of personal observations, referencing to content, plans, conversations, and ‘retweeting’ (or rather, the relaying of tweets from other users).
    4. Be the thought leader.  It is critical that the tweets posted hold some value, since if what you’re saying is not interesting, why would anyone want to hear it?  Make sure your tweets contain useful information and relevant tips, linking to either your own content or that of a third party.  This will help you be regarded and respected as a thought leader in your particular industry.
    5. It’s all public.  All tweets on Twitter are publicly visible therefore care should be taken when writing.  Keep it professional.
    6. Engage and follow to get followed.  To attract a following on Twitter, or rather the number of users who subscribe to your tweets, you must first invest time and effort in deciding who else to follow.  Following other users, building networks and taking part in conversations are what Twitter is all about and can be both enjoyable and valuable.  Twitter’s “Who to Follow” feature and search engine can assist with this.  An easy way to encourage users to follow you back is to initiate or participate in conversations with them on topics they have posted.  Additionally by connecting with industry-relevant journalists, bloggers, opinion-leaders, on Twitter will allow your company to acquaint themselves with the press.
    7. Promote content to drive traffic. Promoting new content published on your company website via Twitter is an easy way of keeping your followers up to date about you.  This might include an interesting article, newly launched product, or an event etc.  Furthermore this allows the possibility for followers to spark a conversation regarding your tweet/content and to further re-tweet to their followers, thus increasing the reach of your initial tweet.
    8. Brand Monitoring. Keep track of what people are saying about your company and its products/ services, using the search tool provided by Twitter.  This will provide an insight into real-time perceptions, as well as allow responses to be made.
    9. Make it easy.  Advertise and integrate your Twitter page on your website, blog, Facebook, LinkedIn, YouTube channel and any other affiliated site, to enable users to easily follow you. 
    10. Measure. Checking the effectiveness of your presence on Twitter and how it is affecting your business is vital.  Number of followers (reach), tweet response rates, number of company/products/service mentions in tweets (awareness), and website traffic generated from Twitter page are useful indicators to start with.

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by | May 16, 2012 · 9:21 am

Announcing: Dates for our next workshop

If you’ve been meaning to get yourself along to one of our workshops but haven’t made it to one yet, I have good news for you! We’ve just booked two new dates; 7th August at St Julians in Sevenoaks and 19th September at The Royal Wells Hotel in Tunbridge Wells. Run by me and Katie King, our resident PR and Social Media guru, Katie King, we’ll lead you through the world of branding for small businesses, and teach you how to use social media as a powerful platform for your business.The day will be hands-on and interactive (expect to be worked hard!), but we can guarantee that you’ll walk away armed with tonnes of new knowledge to apply to your marketing. The vast majority of our guests score our workshops 10/10 for content, value and presentation.

‘Thank you so much for the smooth, effective and expert delivery of course content I’ve been dreading getting my head around and could not put off any longer! The course was intelligently crafted to cover a lot of areas in a relative short amount of time and the follow up notes were excellent! A must for all those ‘social media’ shy out there!’

Catherine Hill, Catherine Hill Photography

‘Your brand awareness workshop was superb.  Getting us to get involved and write down what we think our business offers, who our customers are, our long term goals etc and then discussing was excellent as I really feel like it all went in.  I thoroughly enjoyed the workshop and you made it so much more interesting than just sitting and listening. I love Hannah and Katie’s relaxed, friendly and informative attitudes’

Laura Gilmour, Synapse

So, will you join us? I very much hope so!

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by | March 26, 2012 · 11:06 am

A day of big thinking!

Katie King and I had a brilliant day last week with our guests at our Brand and Social Media workshop. With business people from all sorts of different businesses (including a photographer, a chef, a life coach, business consultant and a travel advisor to name a few), we had a lovely diverse group to work with. Despite frazzling their brains with the sheer volume of content to work through, everyone had a great day and we received some fantastic feedback – so a very worthwhile day all round.

‘Your brand awareness workshop was superb.  Getting us to get involved and write down what we think our business offers, who our customers are, our long term goals etc and then discussing was excellent as I really feel like it all went in.  I thoroughly enjoyed the workshop and you made it so much more interesting than just sitting and listening. I love Hannah and Katie’s relaxed, friendly and informative attitudes’
Laura Gilmour, Synapse
‘Thank you so much for the course on Tuesday. It was really informative and gave me a great insight into how I want to project my new venture’
Jill Doherty, Travel Advisor
‘Thanks for a great course, I left buzzing with ideas!’
Sarah Phillips, United Services
‘Yesterday’s event was very good, thank you to you both’
Russell Burton, Principal Chambers
And I’m proud to say that every guest rated the day 10/10 :-) Our next workshop is on 20th April at St Julians in Sevenoaks (such a lovely venue) – will you be joining us?

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Filed under Ditto News, Find Your Voice, Marketing, Powerful Branding, PR, Workshops

by | March 13, 2012 · 3:09 pm

New in This Week: Brand Identity and Website for a Clinical Negligence Solicitor

It’s been a while since I’ve shared any of the fruits of our labour with you, and it’s about time I did. So, I’m proud to share with you a work-in-progress project for Michael Turner.

Introducing Michael Turner

Mike is someone I’ve known for several years now. He’s a solicitor, mediator, part-time judge and all round superstar. There have been many times when Mike has offered me support, so I’m really pleased to be able to be helping him for a change. Mike specialises in clinical negligence; far from being a whiplash-lawyer, Mike works on cases of catastrophic injury and complex trauma cases (particularly with babies and young children) where his clients’ lives have been turned upside down by some sort of injury or negligence. Most recently, he’s been working with the Scotton family who were affected by severe negligence at the birth of their little boy, William. The case settled in the millions.

And the challenge?

Mike has been consulting for various law firms for years, and felt it was about time to build upon his own reputation. Having re-focussed at our January Brand Workshop, Mike asked us to help him develop his own brand.

The brief

Mike isn’t like most solicitors. Unless he’s in court, you’ll never see him in a suit – and where possible, he takes his Golden Retriever puppy, Jack, to work with him. He’s incredibly personable and has a very reassuring, pragmatic approach which immediately makes the seemingly insolvable feel less scary. Given his line of work, his clients are usually young families who desperately need reassurance that someone can help them get their lives back on track. The usual corporate solicitor colours (blues, greys, blacks) weren’t going to be appropriate at all; we needed something with a bit of zing that maintained a feel of gravity and credibility. Here are some of our initial concepts:

Number one: Warm, approachable colours; the sage green communicates trust while the purple communicates quality and loyalty. Combination of serif and sans-serif typography to give both character and gravitas

Number two: Brighter shades of green and yellow teamed with a slate grey to communicate hope and strength. Serif fonts used to give a voice of authority, simple motif used to separate Mike’s name from the ‘solicitor’ to show that he’s about more than his job title. Lower case letters purposefully used for the ‘solicitor’ to give an approachable feel

Number three: A slightly more ‘traditional’ approach here – Purple conveys quality while the blues communicate a corporate, business-like identity. The full stop after ‘solicitor’ lends authority to the look. As the colour palette has a more serious feel, the typography is sans-serif and lower case to prevent it from feeling stuffy

 

I’m really pleased with Mike’s choice with the branding; here’s a sneak peek at the website which is currently being built:

I love the way that the colours are working with the image we’ve chosen for the homepage – and happily Mike was bowled over when we revealed the layout. A sign of good things to come! We’re working alongside Katie and the Zoodikers team to develop Mike’s brand, and Katie is working on a PR strategy which will help to raise Mike’s profile and drive traffic to his site. Expect to see more on this as the project develops!

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Filed under Copywriting, Creative Design, Find Your Voice, New in This Week, Powerful Branding, PR, Websites

by | January 21, 2012 · 12:51 pm

This weeks’ Brand and Social Media workshop: a round up

This week Ditto’s wonderful PR partner, Katie King, joined me to run our Brand and Social Media Workshop at St Julians in Sevenoaks. Despite being a murky, grey day, there was no shortage of inspiration in the room. Joined by a lovely group of ambitious business people who are all serious about taking big steps forward with their business in 2012, we started the day by taking a good hard look at what a brand truly is. There was a lot of discussion about branding as we explored the ways our guests could own their niche in the market, their value proposition, how to develop a set of core values and how to build value in their brand to enable them to charge a premium for what they do (yes, that’s right – if your branding is strong enough you will be able to charge more for your services. Sound good? Come to our next workshop to find out how – we’re about to release our next date for March).

Needless to say, there was a lot to take in

I really enjoyed the very active debate that took place as each of our guests discussed their particular challenges, and it was great that everyone was sufficiently relaxed that they felt able to open up and bear their souls to one another as we got to the basics of everyone’s businesses and what makes them tick. Inspirational stuff. When Katie and I designed this course, we felt it was essential that our guests were crystal clear about their brand message before they started using social media. By truly understanding who your clients are and why they buy from you, you can be sure that the message you’re broadcasting via Twitter, Facebook LinkedIn and YouTube is exactly what it needs to be. After all, being consistent with your message is absolutely key to creating an engaging brand that will win you new prospects and make it easier for you to sell.

And so after lunch…

We cracked on with a whistle-stop tour of social media. Social media is a massive topic and with so much to digest in a relatively short space of time, I’m sure our guests will find Katie’s information pack invaluable as they start using social media to grow their business.

I’m proud to say that the majority of our guests scored the day 10/10 and the feedback we had was outstanding. So, fancy joining us in March? We’ll be unveiling a whole load more ways you can create a powerful brand which will win you business. And so here are some of the lovely things that were said about the day…

‘I found the branding session challenging (in a good way!) and came away with lots of food for thought’

‘Useful way to focus my thoughts. The overview of social media sites and how to use them was particularly beneficial’

‘Very informative and well presented – 10 out of 10!’

Incidentally, Katie now has a regular slot on BBC Radio Kent with Dominic King at drivetime on Monday afternoons to talk about social media – do try and catch her if you can!And keep your eyes peeled for our next workshop in March, I’ll keep you updated.

 

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by | December 1, 2011 · 12:11 pm

Accelerate growth in 2012 with our Branding and Social Media Workshop

Ditto have partnered with Tunbridge Wells PR & social media agency, Zoodikers, to bring their hugely popular branding and social media workshops to Sevenoaks. Following a brilliantly successful start to our workshops in 2011, Zoodikers and Ditto are excited to launch their joint workshops. In our full day course (including plenty of refreshments and a light buffet lunch), we’ll examine the importance of developing a strong brand identity, exploring the ways in which a well thought-out brand can win you business and how you can use social media to support your brand identity. We’ll lead you through the sometimes mystifying world of social media, and explain how it can help you drive sales and add real value to your business.

Date: Wednesday 18th January
Time: 10am – 3.00pm
Venue: St Julians, Sevenoaks
Cost: £199 + VAT (£169 + VAT if booked before 31st December 2011)

Should I attend?

If you want to make 2012 the year that you take a huge step towards a bigger and more profitable future, then yes! Held in small groups in the beautiful surroundings of St Julians, our workshops are practical, informative and packed with insights from experts in their field. You’ll be in the company of like-minded business owners who face the same challenges as you – and share the same passion and determination to propel their business towards greater success. We can guarantee an inspirational day full of eureka moments! If that isn’t enough to tempt you, we’ll also be giving all our guests a £50 gift voucher to use with either Ditto or Zoodikers.

What will I learn?

For most businesses, competing in an ever-crowded marketplace is tough. We’ll help you pinpoint your niche in the market – that sweet spot which matters to your customers – and how to package that up into an engaging and compelling identity. This isn’t about creating a pretty logo (although we’ll touch on the fundamentals of your visual identity), it’s about understanding what you want to be known for, what your core values are and where you want your business to be in 5 years’ time – and being given the tools and confidence to make your vision a reality. We’ll examine the importance of brand equity and how you can educate your clients about the value of your brand and why it’s worth paying for. Working through a hands-on workbook, you’ll be encouraged to think big about the future of your brand, and put pen to paper by committing to the values you want to be known for.

We’ll then move on to de-bunking the social media revolution, and give you the tools you need to exploit social media to actually generate sales. We’ll discuss the importance of aligning social media with your wider marketing strategy, and explore the ways you can create compelling content to help you engage and interact with your target audiences. We’ll also equip you with the social media monitoring and listening tools that are available to measure the impact of your activity. You’ll leave with a clear understanding of how to exploit Twitter, LinkedIn, Facebook, YouTube and blogging for business, armed with plenty of advice on how to win fans and followers.

About the speakers

Hannah Griffin, Ditto

Hannah is absolutely dedicated to getting under the skin of her clients to understand what makes their businesses tick, transforming the vaguest of ideas into stunning visual identities. Aside from her active blog, Hannah writes a regular marketing column for local press, and is proud to have reached the finals in the 2011 West Kent Business Excellence Awards.

Katie King, Zoodikers

Katie is a recognised expert in the PR and social media arena. With a career spanning 22 years, she’s advised some of the world’s leading brands. Katie was a director at leading tech agency, Text 100 Ltd, and co-founded her own PR agency in 2002. Katie is an enthusiastic and passionate trainer, and regularly speaks at regional events and seminars. She is also a trainer at The Social Media Academy, where she has trained journalists and other agencies as well as SMEs and corporates.

I’m sold! How do I book?

To make sure you get the very best from the workshop, we’re keeping our courses limited to small groups – so they will fill up fast! To reserve your place, please email hannah@ditto.uk.com or call 01732 456944

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by | October 25, 2011 · 8:24 am

Old Spice – The Perfect Social Media Case Study

Having teamed up with Tunbridge Wells based PR agency, Zoodikers, it made perfect sense for us to share the same space to deliver business-building marketing tools. This is the first guest blog post by the Zoodikers team on a subject they know inside out: social media, and what it means for businesses.

When trying to demonstrate the endless potential of an effective social media campaign, there have been many occasions on which I have called upon that memorable Old Spice campaign. A viral phenomenon, it left no man wanting to “smell like lady scented body wash”.

The interactive and engaging nature of the campaign was unlike anything that the market had seen before; it was clearly targeted and prompted a vast response campaign.

To Social Media practitioners and Marketing Managers alike, the campaign is exciting and inspiring. While not all businesses have the almost limitless budget, it is the foundation on which the campaign is built that carries the valuable lesson.

According to recent research from The Wall, part of Brand Republic, consumers want brands on social media to be interactive, entertaining and informative. The interactivity of the Old Spice campaign meant that it made the perfect viral.

So what does this mean for your social media campaign? Firstly, it means that your social media activity shouldn’t only be about your product or service. If something is entertaining, then people will want to share it (that’s great for your SEO too!).

Secondly, it means that if you can overcome your fear and invite people to interact with your campaign, the likelihood is that they will.  Recent research from Hubspot suggests that people spend 1 in every 8 minutes on Facebook alone, so imagine the potential reach of campaign that people are invited to share in on social media.

Finally, it highlights the importance of remembering your marketing objectives. The Old Spice campaign can attribute its success to a very clearly identified target market; creators knew that they needed to get couples talking about body wash products.

As with any investment (be that time or money) in marketing, you want to ensure that they are ultimately geared towards achieving your wider business goals. What this really highlights is that it is not as simple as ‘jumping on the social media bandwagon’.

I hope that this has got you excited about the potential of social media to raise brand awareness and leverage your sales. With a creative mind and a commercial focus, there really is an amazing opportunity to go directly to your consumers with social media.  We are passionate about inspiring such best practice and creativity in B2B SMEs, and would love to hear about your social media challenges. What do you find tough when using social media for your busniess?

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by | October 24, 2011 · 2:01 pm

Last week’s Social Media Workshop: a round-up

Last week, a group of eager-to-learn business people descended on St Julian’s in Sevenoaks for a workshop dedicated to giving businesses the tools they need to successfully navigate the often unnerving world of social media. As you’ll probably know by now, Ditto has teamed up with Katie King at Zoodikers to bring her fantastic workshops to Sevenoaks – and of course the first workshop was always going to be telling of how this joint venture would play out! I’m really, really pleased to say that it all went entirely without a hitch and everyone left feeling empowered and raring to go.

We started by examining the different social media channels and how they could each be exploited, answering various questions along the way and looking at specific case studies. We spent significant time exploring the ways in which all of our social media activity can be measured, to ensure that social media could play part of a wider marketing strategy rather than a knee-jerk reaction to the fact that the world and his wife are now tweeting. As Katie lead our guests through the workshop, there were pennies dropping all over the room – wonderful to see that our course content was really having the desired impact. Daphne from Leaves Inspired sent me this lovely message via LinkedIn:

“Wow! I’m impressed! Yesterday’s workshop was great! Not so much a lightbulb moment, more like Blackpool illuminations! When I get my breath back I might be ready to join the 21st century!”

Katie and I are already planning our next workshops, so please do check back for more information as we release dates. You’ll be able to find information about our joint workshops either on the Zoodikers or Ditto website – or of course feel free to drop either Katie or I a line; we’ll be delighted to hear from you.

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by | October 12, 2011 · 11:21 am

We’ve partnered with Zoodikers PR

It’s been an exciting few weeks at Ditto. We’ve been finalised in the West Kent Business Excellence Awards (keep your fingers crossed for us – the award ceremony isn’t until November!), launched our new Social Media Workshops, unveiled our new-look website and joined forces with Katie King at Zoodikers PR to extend the reach of the marketing tools we’re able to deliver.

Much of the work we do is to help businesses to build their brand and grow their business via design, print, websites, copywriting and blogging – and now we’re able to help you increase brand awareness, educate your clients and position your business within the marketplace to ensure you win the sort of clients you want. We offer a proactive and co-ordinated approach where classic PR, new social media techniques and commercial focus all work together to influence prospects and get your business to where you want it to be. We’ll create loads of noise about your brand by exploiting print, online and broadcast media to generate a buzz about your business.

What does this mean for me?

Quite simply – we can now promote your business in ways we couldn’t before. Working alongside Zoodikers, Ditto is now a multi-communications studio managing all aspects of marketing from our accessible high street studio.

Are you making the most of social media?

These days, everyone’s talking about Twitter, LinkedIn and Facebook. It’s a great way to promote your business, but can be totally mystifying and difficult to use it effectively for your business if you don’t know what you’re doing. Zoodikers helps businesses to take advantage of the social media revolution; understanding where the activity fits with their overall business strategy, and establishing how this can help them to drive sales forward. We’ll help you gain a real understanding of how social media can be used to reach and influence your target audience, and make sure you’re equipped with the right monitoring and interaction tools to measure your activity.

So who are Zoodikers?

We love the Zoodikers team because their approach is so similar to ours. With a heavy focus on building strong working relationships, Zoodikers is a fresh, results focussed PR and social media agency. Their combination of integrated online and offline PR campaigns deliver results time and time again.

Interested in how your business can benefit from a bit of good PR? Call us on 01732 456944 to book a cost-free consultation, or join us for one of our forthcoming workshops.

 

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